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By Fahad H. Al Jumah

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In science, Lewis (1996) maintained that “metaphors are essential to the conception, development, and maintenance of scientific theories…” (p. 487). Many scientists have attested to the potentials in articulating empirical findings to the larger society (Baake, 2003; Kuhn, 1979; Brown, 2003). ). The intrinsic qualities of metaphors made them indispensable in the service of statesmanship, diplomacy and politics, and even war (Benoit, 2001; Thompson, 1996; Mio, 1996; Katz, 1996). Linguistics Professor George Lakoff is, 39 perhaps, one of the most vocal academicians ever to explore the role of metaphors in the formation of one’s social and political reasoning.

4). ’ In this sentence, time is considered a precious tangible resource that can be wasted, such as money. The metaphor was present in the sentence taken as a whole, since we cannot argue that the words ‘wasting’ and ‘time’ alone taken separately in the passage can stand as metaphors. ’ In this example, notice that the word ‘dies’ takes the role of a metaphor. Dying, in this instance, does not mean the physical death that is possible for humans and 18 other living organisms. Since love is an abstract feeling, dying here may mean losing the feeling.

In his analysis of the grounded cultural model of US entrepreneurship, he provided a conception that had a markedly American description, which he had starkly contrasted with European mental entrepreneurship models and other metaphorically derived models of organizational behavior. Such studies are of importance to the present work, as I will need to generate hypotheses as to the nature of any differences I find in the business-related metaphors of the two languages. In other words, I needed to use the few existing studies as a partial guide as I attempted to interpret the differences as either superficial linguistic differences, culturally based but random differences, or reflections of a deeper conceptual ground, such as the linkage between business competition and war or sports.

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A Comparative Study of Metaphor in Arabic and English: General Business Writing With Teaching Implications by Fahad H. Al Jumah


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