Read e-book online Career distinction : stand out by building your brand PDF

By William Arruda

ISBN-10: 0470149051

ISBN-13: 9780470149058

Compliment for profession Distinction

"Hands down, this booklet is the bible on branding on your career!"
-- Susan Britton Whitcomb, writer of task seek Magic

"As a certified resume author and profession trainer, i've got extolled the idea that of non-public branding for my consumers for years. Now, for the 1st time ever, i've got a good source to recommend--Career contrast through William Arruda and Kirsten Dixson. This publication information the concept that of private branding in an impressive and easy-to-digest presentation that may be a must-buy for each severe task seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW government Director of the occupation Masters Institute

"Arruda and Dixson are commonly revered within the worldwide occupation training neighborhood as professionals who not just educate yet dwell the non-public branding version, and their services and keenness exhibit via on each web page of this useful, quintessential ebook. I hugely suggest it to all who are looking to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, vice chairman of correct administration and writer of The Unofficial advisor to touchdown a task

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Read Online or Download Career distinction : stand out by building your brand PDF

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It is built through every activity, every interaction, every decision. Successful branding requires commitment and consistency not cash. Corporations benefit from strong branding in many ways. Branding enables them to: • Charge a premium for their products and services. Ever think about why you’re paying so much for a Starbucks coffee, when the coffee shop next door charges about half the price? • Increase their market valuation. Only 10 percent of Coca-Cola’s market valuation derives from the company’s physical assets.

Kris received several good offers during her job search, but she found it difficult to replicate the culture that had previously allowed her the intrapreneurial freedom and breadth of responsibility she craved. She was disheartened, but refused to settle for less. As often happens for people who attend to their personal brand, the disappointment proved short-lived: A new opportunity emerged—one that was ideal for her brand. The opportunity? A highly selective university program designed to help women executives create viable new businesses in technology.

For example, Richard Branson, the British entrepreneur best known for his Virgin brand, has a consuming passion for adventure. Martha Stewart’s overriding passion is for entertaining. And Bill Gates has a passion for technology. In addition to fueling better on-the-job performance, your passions also make you memorable. Many people have discovered that talking about their passions during development discussions with their boss or during job interviews makes them more energized and interesting to hiring managers—even if their passions are not directly related to the position at hand.

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Career distinction : stand out by building your brand by William Arruda

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