By Jonah Berger
New York Times bestseller
What makes issues popular?
If you stated ads, re-evaluate. humans don't take heed to ads, they take heed to their friends. yet why do humans speak about convinced items and ideas greater than others? Why are a few tales and rumors extra infectious? And what makes on-line content material cross viral?
Wharton advertising and marketing professor Jonah Berger has spent the decade answering those questions. He's studied why New York instances articles make the paper's personal such a lot E-mailed record, why items get note of mouth, and the way social effect shapes every thing from the vehicles we purchase to the garments we put on to the names we supply our youngsters. during this ebook, Berger unearths the key technology in the back of word-of-mouth and social transmission. notice how six easy ideas force all kinds of items to develop into contagious, from customer items and coverage projects to place of work rumors and YouTube video clips.
Contagious combines groundbreaking learn with strong tales. find out how a luxurious steakhouse came across acceptance throughout the lowly cheese-steak, why anti-drug ads may need really elevated drug use, and why greater than 2 hundred million shoppers shared a video approximately one of many likely so much uninteresting items there's: a blender. If you've questioned why yes tales get shared, e-mails get forwarded, or movies move viral, Contagious explains why, and indicates the way to leverage those strategies to craft contagious content material. This e-book presents a collection of particular, actionable ideas for aiding info spread--for designing messages, ads, and knowledge that individuals will proportion. even if you're a supervisor at an immense corporation, a small enterprise proprietor attempting to develop wisdom, a political candidate working for place of work, or a health and wellbeing legit attempting to get the note out, Contagious will enable you to make your product or suggestion trap on.
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Additional resources for Contagious: Why Things Catch On
She questions the naturalness of existing social arrangements and seeks to explain the roots of male domination. She suggests that power became linked to domination and control with the construction of a male identity designed to compensate for the ambiguous and limited Page 8 role of men in the reproductive process. In her view, this particular definition of power is a dangerous one that threatens our very existence because it is 'unnatural'. She seeks to alter the moral order through a redefinition of power that emphasizes the value of human needs and recognizes domination as negative.
The Social Construction of Gender All of the chapters in this volume share (sometimes implicitly) the understanding that gender is a social product; how gender is related to the biological organism which achieves that gender is a matter of continuing debate. Regardless of how 'it' connects with the differing reproductive contributions of women and men, it is generally agreed upon that gender reflects a whole variety of consequences, the majority of which bear little obvious connection to reproduction or sexuality.
Miller, Jean Baker (1986) Towards a New Psychology of Women. : Beacon Press. Morgan, R. (1989) The Demon Lover: On the Sexuality of Terrorism. W. Norton. O'Brien, Mary (1981) The Politics of Reproduction. : Routledge and Kegan Paul. Sawicki, Jana (1991) Disciplining Foucault: Feminism, Power and the Body. New York: Routledge, Chapman and Hall. Smith, Dorothy E. (1990) The Conceptual Practices of Power. Toronto: University of Toronto Press. Page 15 2 Power/Sex Marilyn French The world we live in frequently feels insane, and most of us find ourselves questioning how its madness arose.
Contagious: Why Things Catch On by Jonah Berger