By Pippa Norris
Societies worldwide have skilled a flood of knowledge from various channels originating past neighborhood groups or even nationwide borders, transmitted throughout the fast growth of cosmopolitan communications. For greater than part a century, traditional interpretations, Norris and Inglehart argue, have normally exaggerated the aptitude threats coming up from this method. a sequence of fire-walls defend nationwide cultures. This e-book develops a brand new theoretical framework for figuring out cosmopolitan communications and makes use of it to spot the stipulations lower than which worldwide communications are probably to hazard cultural variety. The authors examine empirical proof from either the societal point and the person point, analyzing the outlook and ideology of individuals in a variety of societies. The research attracts on facts from the area Values Survey, overlaying ninety societies in all significant areas around the world from 1981 to 2007. the belief considers the results in their findings for cultural regulations.
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Extra info for Cosmopolitan Communications: Cultural Diversity in a Globalized World (Communication, Society and Politics)
39 In part, Is Cultural Diversity Under Threat? 17 this neglect has arisen from the limited availability of systematic and reliable cross-national survey data on cultural values as well as media habits. It may also be attributed to ideological and methodological limitations, inadequate comparative theorizing, and the individualistic bias in the social psychological study of media behavior. Whatever the reasons, it is obviously risky to jump directly from observations about the American or Western trade imbalance in cultural markets to claims about the effects of this process on the public.
With open borders, the United States has become the largest consumer market for information and communication, as well as the most successful Is Cultural Diversity Under Threat? 21 exporter of cultural products and services. But like the popularity of Chicago pizza, Amsterdam rijsttafel, or London chicken tikka masala, the cultural goods that emerge are neither wholly indigenous to each country nor wholly foreign, but a fusion. Thus, McDonald’s itself now offers croissants and Asian noodles. 51 Important regional markets have also emerged, facilitating local exchanges and counterflows, such as Bollywood films in South Asia, Mexico and Brazilian popular TV in Latin America, Chinese video software on Wal-Mart shelves, and South Korean television dramas broadcast in other Asian countries.
Despite some important second-tier hubs operating within particular geolinguistic regions, such as Bollywood, Al Jazeera, or TV Globo, the international trade in cultural goods and services flows mainly from a few major production conglomerates based in the global North to audiences in the rest of the world. 23 These changes have resulted in the expansion of all major media sectors, including transnational TV networks, international news wire services, the market for feature films, television programs, and publications, advertising agencies, recorded popular music, and the Internet.
Cosmopolitan Communications: Cultural Diversity in a Globalized World (Communication, Society and Politics) by Pippa Norris