Paul Cobley, Litza Jansz's Introducing Semiotics (Introducing… (Totem) PDF

By Paul Cobley, Litza Jansz

ISBN-10: 1840460733

ISBN-13: 9781840460735

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Additional info for Introducing Semiotics (Introducing… (Totem)

Sample text

The identification of denotation only takes place when connotation is theoretically deletedfrom the equation. Logically, a reader recognizes what signs actually depict and then goes on to decipher some sort of cultural, social or emotional meaning. In reality, however, identification of what signs depict - especially pictorial ones - happens so quickly that it is easy to forget that it has happened at all. 50 )ne other important area which Barthes opens up for the study of IC igns is the role of the reader.

As the red card invokes rules (professional fouls are illegal and lead to penalties against the perpetrator), it is an Argument. It is also Symbolic (the red card signifies the professional foul by convention), and therefore also a Legisign (a general law). But the red card has been used by referees before, and players know this well enough. Therefore, this instance of the use of the red card acts as a brute fact, and as such is a Dicent Indexical Sinsign (a statement, caused by the action of the referee, of the facts of football protocol).

As the red card invokes rules (professional fouls are illegal and lead to penalties against the perpetrator), it is an Argument. It is also Symbolic (the red card signifies the professional foul by convention), and therefore also a Legisign (a general law). But the red card has been used by referees before, and players know this well enough. Therefore, this instance of the use of the red card acts as a brute fact, and as such is a Dicent Indexical Sinsign (a statement, caused by the action of the referee, of the facts of football protocol).

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Introducing Semiotics (Introducing… (Totem) by Paul Cobley, Litza Jansz


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