By Alexander Gutzmer
This publication bargains clean insights into how businesses can interact with, and utilize, the fashionable city. according to actor-network idea and the resource-based view of the company, it demonstrates how the modern urban will be visible – and used – as a source for company innovation. the most argument is that businesses need to construct what the writer calls “urban innovation networks.” After a theory-based define of such networks, the writer demonstrates the level to which varied institutional gamers – businesses equivalent to Audi, Ikea and Siemens, but additionally arts associations just like the Haus der Kunst in Munich – are already operating to create them. The e-book combines administration considering with city conception and the sociology of networks to create a distinct mix of alternative perspectives of capitalism and house, delivering a brand new point of view on either the fashionable city and globally working businesses energetic inside of our especially city culture.
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Extra info for Urban Innovation Networks: Understanding the City as a Strategic Resource
It creates links and connections because it is in the middle, between forces, human beings, and things. This brings us to a key strength of design from the perspective of this book: the idea that in this sense, design functions from an urban viewpoint as a social integrator. It is the aesthetic and cultural glue that keeps cities together. This takes place in a half semantic, half also very physical way. But in any case, reading the urban realm and the way it develops an understanding of itself works through the notion of design, and through analyzing all the design-related actualizations of the contemporary city.
A building clearly is more than a mere artifact with which architects (or city dwellers in general) interact in a more or less intentional manner. Rather, it has to be seen at the same time as an instrument or language through which a certain discourse takes place. Architecture is a discursive object. This twofold relationship of buildings with respect to discourse, which has eluded the sociology of professions and actornetwork theory alike, attests for Philipps to the complexity of the question of the democratization of architecture.
BMW wanted to create a car that is no longer an opposition to the urban sphere, but rather its prolongation. There are three main features through which this was to be achieved. First of all, by making away with the conventional monochromatic design of the car. The idea behind this was that monochromatic cars are like monoliths themselves, creating images too harsh for the car to mold into the urban fabric. Cars with different colors, on the other hand, supposedly signal a certain reflexivity, and an openness to different external forces.
Urban Innovation Networks: Understanding the City as a Strategic Resource by Alexander Gutzmer